Case Study: Keto Natural - E-commerce Pet Store

(Keyword Research & Sales/Search Ads)

Client: Keto Natural

Industry: E-commerce (Pet Nutrition)

Location: United States

Goal: Increase online sales and improve visibility for their pet nutrition products through Google Ads.

The client want:

● Drive qualified traffic to their online pet store.

● Increase sales conversions for their natural pet food products.

● Build a profitable keyword strategy for Google Search & Performance Max campaigns.

As a Google Ads Specialist, I was responsible for:

● Conducting in-depth keyword research to identify high-intent search terms.

● Creating targeted Search and Sales campaigns.

● Setting up conversion tracking to measure ad performance and ROI.

● Optimizing campaigns for CTR, CPC, and conversion rate improvement.

Process & Strategy

Keyword Research:

○ Analyzed competitor websites and industry trends.